Newcomers to the world of email marketing may not always know the right way to approach such a campaign. It is possible to use email marketing as an effective way to communicate with customers. Keep reading to learn more about email marketing etiquette.
Make sure that your message is an appropriate length and that it stays on topic. After a few paragraphs you are likely to lose your reader. They don?t have time, and they?re just not that interested in what you have to say. Emphasize your most important points and don?t say anything else. That way, your readers will be there for the next email.
Keep the subject line brief and to the point. To gain the attention of your reader, your subject line should remain under sixty characters. If you do not feel that you can keep your subject brief, put the most crucial information at the start of the subject.
When relevant to your business, develop campaigns that correspond with major holidays or other events. Keep these things in your mind when planning out your year. Create copy which addresses holidays like Christmas, Halloween and Valentine?s Day to provide your readers with simple buying suggestions. You can also encourage sales at otherwise slow timed with increased marketing.
Always ask a client before adding them to a newsletter or email list. An email that arrives uninvited is not likely to be read, and sending such a message exposes you to being labeled a spammer. Many readers may opt out of the emails, reducing your list of potential customers. You also run the risk of incurring penalties if you get labeled a spammer.
Be sure that each person on your mailing list has granted you permission to send them emails. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Your subject lines should be less than 60 characters. Many email clients will often truncate subjects to this length. The end of a lengthy subject line is often just cut off and not seen. Your subject line should be succinct, to the point and just enough to pique their interest to open the email.
The last thing you need is to be accused of sending spam, so be sure to take precautions to guard against this, including an email-list opt-in confirmation. Whenever a potential buyer joins your email list, an autoresponder should instantly send out a confirmation email asking the person to verify his or her subscription. Include more than one link in the verification email ? one they can use to confirm and another to indicate the subscription is a mistake. Your readers are sure to appreciate the added security and you will greatly decrease the likelihood of your email being regarded as spam.
In general, do not send important marketing email on or around major holidays. People are often out of their office or on vacation during these times, and so they won?t read your emails. There are, of course, exceptions. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
Your email subscription confirmation should be opt-in. This will allow it to be easier for people to double check whether or not they?d like mail from you. Doing this may seem counter-productive, but it will ensure your business remain free of any kind of misuse reports being filed against your business in the future.
Don?t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. If you add people to your list that do not want to be there, it will make your business look bad. In addition, you may end up being reported and, ultimately, banned by your Internet service provider for breaking rules regarding spam.
Create your content for your customers, not just crafted to evade the spam filters. You can easily write your message without lots of sales talk that will attract the spam filter. If you try too hard to avoid certain sales words like ?deals? or ?free,? the mailing will likely irritate the recipient and get nabbed by spam filters anyway.
As you can see from the article above, it is very important that a business owner practice proper email marketing protocol. If you treat your customers poorly, you will see a drop in subscribers almost immediately. Take what you have learned here, and you will have satisfied customers.
Debbie Clark is an enthusiastic online entrepreneur dedicated to helping others achieve financial freedom and business success through social media, network marketing, and online networking.
PS
Click here to Sign up for Debbie?s ~ FREE~ Marketing Mastery E-Course Debbie works with a group of leaders in a united cause helping network marketers and aspiring new online entrepreneurs, regardless of their experience, to generate additional revenue and create more success in their home business. Click Here to Learn Step by Step how to get to $1000/day blogging Connect with Debbie on Facebook on Twitter@debbieclark15 and on Google+
Source: http://www.debbieclarkonline.com/basic-best-practices-for-email-marketing-success/
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